As a Visual Designer and Illustrator, I developed unique and eye-catching illustrations that resonated with Shipt's brand identity. I embarked on the creative journey by brainstorming and sketching various ideas, exploring different artistic styles to find the perfect direction for the illustrations.

When it came to creating human characters, our team placed great importance on promoting diversity, equity, and inclusion. We made conscious efforts to ensure that the illustrations authentically represented a wide range of backgrounds and perspectives, reflecting Shipt's commitment to embracing diversity in all its forms.

Our guidelines, starting from page 29, outline the fundamental principles, style, and rules for creating Shipt illustrations.